April 27, 2021
9 Webinar Mistakes That Even The Pros Have Made — Webinars are an excellent way to get qualified leads, build expertise, engage audience and develop buzz about your business.
Making mistakes is inevitable sometimes especially if you are a beginner. But there is no reason to griddle around when it comes to webinars. Someone has had a webinar before doesn’t mean they can’t make a mistake.
Here are 9 webinar mistakes that even the Pros have made.
It’s important to rehearse your presentation as well as handing off the mic/controls to others who might participate.
Understanding how everything works before the big event will make everything go smoothly without hitches.
Lack of Preparation
Furthermore, it is paramount to prepare for your event. Ensure that your microphone works and make sure there’s a quiet space for the presentation. Prepare well and study up on any questions that people might ask so you’re ready with some answers before the presentation.
Not Setting Up Landing Pages
When you want to sell an information about anything or want to make sales, it’s important that you create a sales page or landing page for it. It’s an effective way to drive sales and to get more conversions.
Skimping on Professional Assistance
You can’t always do everything by yourself all the time. You may be very good at one aspect of webinars but not others. Why not outsource these other aspects to others so you can focus on what you know best.
Setting Too Broad of a Topic
Narrow down your topic and make sure it’s well broken down for others to understand, causese you don’t want to overwhelm your listeners. The viewers will shut down when you it’s broad or when you can demystify complex topic to look very simple. In addition, a narrow topic is easier to market and you can be more assured of attracting your target audience.
Not Understanding What Your Audience Needs
Your obligation is to solve your customers’ problems. You can’t effectively do that if you don’t know who they are and what they need. When you focus on solving a problem, you will come up with a better discussion.
Failing to Market Your Webinar
There’s nothing like “build it and they will come.” You have to do something to get the word out. Use social media, blog posts, articles, guest articles and other available platforms to get the word out.
Forgetting to Test Out Technology
No matter how much testing is done, issues are bound to arise, still test it out anyway. The more test you carry out, the more likely things are to go smoothly. You never know for sure how the webinar will go, but testing helps make you more comfortable and confident.
Not Having a Webinar
The greatest blunder that you can possibly make is not having a webinar. Once you try it a couple of times, you’ll be hooked. They can be as small and homely or as large as you want them to be. It’s totally up to you if you want them often or rarely.
There are several reasons why webinars perform better than other marketing models for boosting engagement, building your list, making sales and improving your business.